March 26, 2024

Marketing Proposal

Mat Beaudry

Mathew Wright
Ruckus Creative
Founder

Primary Objective

To establish a strong cohesive online presence for Mat Beaudry Consulting, through the development of a lead-generating landing page focusing on electrical panel switchouts as the primary service – backed by an initial social media setup and blitz. The website will serve as a digital sales funnel to collect leads and integrate them into the company’s CRM. 

What We Offer / Cost Sheet

Strategy 01

Starting at $250
Average cost $750

The bridge from conception to delivery. This is where we build empathy for your brand, and a road map for people to engage.

→ Your Story
→ Positioning
→ User Profile Journey
→ Competitive Audit
→ Brand Attributes
→ Visual Discovery
→ Keyword Research

Brand + Design 02

Starting at $1500
Average cost $2500

The creative expression of your business is built out of the details. The results will captivate people and align with your brand.

→ Logo Design
→ Brand Style Guides
→ Identity System
→ Marketing Collateral
→ Social Profile Setup + Optimization

Web / Digital 03

Starting at $2000
Average cost $3500

Your website is the entire existence of your brand in the digital world. Intentional and significant execution is our primary goal.

→ Design + Development
→ Website Mapping
→ User Journey
→ Lead Generation
→ Analytics intregration
→ Hosting (starts at $350/year)
→ Caretaking (starts at $150/month)

Marketing / Ad Management 04

Starting at $500
Average cost $1250

Combining Strategy, Branding and Design to push your product/service into the spotlight of the people who will find the value in what you provide and become a lifelong customer.

→ Social Media Promotion 
→ Social Media Management (starts at $500/month)
→ Google Adwords Management (starts at $500/month)
→ SEO (starts at $350/month)
→ CRM Integrations
→ Analytics / Reporting

Benefits of Strategy

Allows us to align with your goals, vision, and heart

Uncovers a unique insight into your brand

Speeds up project timeline

Identifies problem areas

The foundation of all decisions

Key factor in an effective project outcome

Starting point to provide solutions

Provides a deeper look into your ideal customers

Becomes a visual anchor for all brand assets

Proposed Services

Upfront Assets

  • 1 – 2 Strategy Sessions
  • Branding Review + Refinement
  • Social Media Setup + Optimization
    – Facebook, IG, LinkedIn, Google My Business
  • Landing Page Website
    – Lead Generation focused
    – On-page SEO
    – Copy + Content
    – Analytics and Data Integrations
    – A/B Split Testing Pages

$3000 Upfront Cost
– 2 Payments
– 1 Month Timeline

Ongoing Marketing Deliverables

  • Social Media Content Management
  • Google Adwords Lead Generation
  • Ongoing Asset Creation
  • Ongoing SEO
  •  

$3000 Upfront Cost
– 2 Payments
– 1 Month Timeline

Starting at $1000 / Month
– Monthly Payments
– Includes 15 – 20% Adspend

  •  

Option 01

12 Month Commitment

$1000 / Month

Includes all assets and campaign management from proposed services with the initial asset costs built in.

* Website hosting, domain registration included for 1 year upon termination of commitment.

Minimum Investment: $12K
over 12 months

Option 02

3 Month Commitment

$1500 / Month

Includes all assets and campaign management from proposed services with the initial asset costs built in.

* Website hosting and domain registration has additional cost of $500/year upon termination of commitment.

Minimum Investment: $4.5K
over 3 months

Option 03

6 Month Commitment

$1250 / Month

Includes all assets and campaign management from proposed services with the initial asset costs built in.

* Website hosting, domain registration included for 1 year upon termination of commitment.

Minimum Investment: $7.5K
over 6 months

All created assets including website will be fully owned by you once agreed commitment is fulfilled to completion.